Analysis of Swachh Bharat Mission

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                                                Analysis of Swachh Bharat Mission


Today's blog is based on"Analysis of Swachh Bharat Mission". Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is a nation-wide campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads, and infrastructure of India's cities, towns, urban and rural areas. The campaign's official name is in Hindi and translates to "Neat and tidy India Mission" in English. The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. 



The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns and rural areas. Modi has called the campaign Satyagrah se Swachhagrah in reference to Gandhi's Champaran Satyagraha launched on 10 April 1916. The mission has two thrusts: Swachh Bharat Abhiyan ("Gramin" or 'rural'), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan ('urban'), which operates under the Ministry of Housing and Urban Affairs.
As part of the campaign, volunteers, known as "Ambassadors of cleanliness", have promoted indoor plumbing and community approaches to sanitation (CAS) at the village level. Other non-governmental activities include national real-time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly Indian, Waste Warriors, and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat. The government has constructed 11 million toilets since 2014. Many people continue to not use toilets despite having them. The campaign has been criticized for using coercive approaches to force people to use toilets. Many households have been threatened with a loss of benefits such as access to electricity or food entitlements through the public distribution system. 


Swachh Bharat Abhiyan is expected to cost over ₹620 billion. The government provides an incentive of ₹12,000 for each toilet constructed by a rural family. An amount of ₹90 billion (US$1.3 billion) was allocated for the mission in the 2016 Union budget of India. The World Bank provided a US$1.5 billion loan and $25 million in technical assistance in 2016 for the Swachh Bharat Mission to support India's universal sanitation initiation. The program has also received funds and technical support from the World Bank, corporations as part of corporate social responsibility initiatives, and by state governments under the Sarva Shiksha Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes.
Prime Minister Modi selected following public figures to propagate this campaign. They are:
  • Sachin Tendulkar(Cricketer)
  • Priyanka Chopra(Actress)
  • Baba Ramdev(Yoga Guru)
  • Salman Khan (Actor)
  • Vidya Balan (Actress)
  • Shashi Tharoor(Politician)
  • Team: TMKOC (Taarak Mehta Ka Ooltah Chashmah)
  • Amitabh Bachchan (Actor)
  • Mridula Sinha(Politician)
  • Kamal Hasan (Actor)
  • Virat Kohli (Cricketer)
  • M S Dhoni (Cricketer)
Anushka Sharma and the Vice President of India M V Naidu picked up a broom to help clean the cyclone-hit port city of Visakhapatnam, in the southern state of Andhra Pradesh, as part of the cleanliness campaign. A Swachh Bharat Run, attended by 1,500 runners, was organized at the Rashtrapati Bhavan on 2 October 2014. Kunwar Bai Yadav lived in a village in Dhamtari district and sold seven of her goats to raise the money to build a toilet at her house at age 106 in 2016. She was declared a mascot of the campaign and visited by Prime Minister Narendra Modi.


Inspired by the Clean India Mission, a robot named Swachh Bot was built by a maker community in Chennai to clean the wastes on Besant Nagar beach. As per an independent survey released by Quality Council of India in August 2017, overall national rural "household access to toilet" coverage increased to 62.5% and usage of toilets to 91.3%, with Haryana topping the national ranking with 99% of households in rural areas covered and usage of toilets of 100%. World Health Organization (WHO) has in its report stated that at least 180,000 diarrhoeal deaths were averted in rural India since the launch of the Swachh Bharat Mission.






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